The Kettle Moraine School District is committed to keeping students, staff, families and our community informed about our award-winning schools. The Communications Department protects and promotes KM's brand and reputation. This is facilitated by mutually-beneficial relationships with internal and external stakeholders that support and improve our work educating students. Our most important Communication's role is telling KM's story, which is driven by the amazing work of our students and staff. We deliver these communications through our publications, press releases, email announcements, website, social media, video and special events. These stories shape and support district strategies, vision and branding with the overarching goal of engaging all stakeholders and bringing people together around our mission.

• Managing the communication of critical district information, such as school closings, district-wide crisis communication, and emergency information.

• Forging positive and productive relationships with media partners.

• Managing district social media and website.

• Producing Laser Focused e-newsletter and Capturing KM Superintendent videos.

• Producing the Communicator, a printed magazine that is mailed to all district residents.

• Developing and placing advertising that reinforces KM marketing goals.

• Cultivating and sharing opportunities and events that build relationships with various stakeholders.

• Increasing enrollment by promoting our district and sharing our story.

• Promoting all KM schools, activities and departments and creating an atmosphere of collaboration.

• Acquiring sponsorships and advertisers to fund KM projects and facilities.

• Rendering, designing and producing signage, graphics and environments that promote KM's brand or support sponsorships.

• Providing consistent correspondence materials for KM employees.

• Coordinating outside services with printers, designers, videographers, builders and vendors.

• Maintaining a targeted, practical budget that is driven by results and a desire to maintain quality teachers and promote education.

• Sharing best practices and ideas with KM Communicators to improve efficiency, effectiveness and consistency in our efforts.

Sara Otto
Chief Communications Officer
ottosara(AT)kmsd.edu
262-968-6300 x5327
920-993-8609